ΓΕΩΡΓΙΟΣ ΣΦΙΚΤΟΣ

George Sphiktos spent 34 years with The Nielsen Company serving in various senior operational and commercial roles. He worked with some of the largest consumer goods multinationals in more than 50 markets and served on the Board of Nielsen EEMEA (Eastern Europe Middle East and Africa) Region as well as Nielsen Europe. He also led the Nielsen Central Negotiations Centre of Excellence for several years. George was directly involved in the successful completion of over 90 Global-Regional deals and hundreds of local negotiations worth more than US$1.5 billion in contract value. He received a B.A. in Business Studies from Middlesex University, London UK and is also a Certified Adult Vocational Trainer currently running his own Commercial Negotiations Workshops and Webinars across several counties in Europe, Middle East, Asia, Africa and Latin America which have been attended by more than 900 executives so far.